A Scent-Sational Celebration in Liverpool
Liverpool just got a little more luxurious. On a vibrant evening filled with excitement, elegance, and unmistakable scent trails, Amen Fragrances officially opened the doors to our newest location – and what a launch it was! From influencers and customers to some of our brand’s most recognisable faces, the celebration proved that Amen isn’t just a fragrance – it’s a movement.
A Star-Studded Affair: Shane & Sheena Lynch Lead the Launch
As co-founders and faces of the brand, Shane Lynch (Boyzone) and Sheena Lynch (The Real Housewives of Cheshire) welcomed guests with warmth, style, and of course – incredible scent. They posed for photos, chatted with fans, and shared stories about their personal favourites from the Amen collection.
This wasn’t just a store launch – it was a community celebration, welcoming Liverpool into the Amen family.
A Fragrance Experience Like No Other
Guests were treated to an exclusive first look at the Liverpool store’s full collection, including:
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Our best-selling fragrances inspired by luxury scents
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Room sprays and diffusers for every space
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The all-new Dubai Collection – long-lasting oils with unforgettable character
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Exclusive travel-size options and new gift-ready packaging
The venue was filled with the scent of Amen favourites, and attendees loved being able to test, spritz, and select their signature scent.
Fashion, Fun, and Fragrance
From red carpet arrivals to selfie spots in front of our Amen logo wall, the night was packed with photo-worthy moments. A specially curated DJ set, sparkling drinks, and surprise giveaways made it an unforgettable launch event that left Liverpool buzzing.
Influencers, media guests, and Amen fans alike shared the night on socials – and it didn’t take long before #AmenLiverpool was trending.
The New Amen Store
Located in Liverpool, our newest store is more than just a retail space.
Come in to:
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Discover your signature scent
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Get expert help from our in-store fragrance team
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Try before you buy with affordable luxury samples
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Take home beautifully packaged, designer-inspired scents – without the designer price tag
Be Part of the Movement
Liverpool, you showed up in style – and we’re so grateful. This is just the beginning. From our first birthday celebration to our ever-growing collections, Amen Fragrances is here to bring premium scent experiences to more people than ever before.
Whether you were at the event or plan to visit us soon, we can’t wait to welcome you in store.